Variegating Brands


About the Event

Retail Lab, KJ Somaiya Institute of Management Studies and Research, Mumbai proudly presents you the annual flagship event Variegating Brands as a part of our college's Annual Management Fest MELANGE 2020!

Variegating Brands is a unique brand strategy competition where you get a chance to unleash your skills in launching a brand.
It is a 3-Round event.
1st round is online quiz whereas 2nd round is a Online case submission and 3rd round will be "on campus case presentation". The details of the case would be released to the shortlisted teams after qualifying the first round. The shortlisted teams need to come to KJ SIMSR campus where the participants need to do a presentation in front of the esteemed judges.

Register Now!

Event Format :

Round 1: Online Quiz
Round 2: Online Case Study Submission
Round 3: On-Campus Case Study Competition

Event Timeline:
> Online Quiz: 31st Jan'20
> Quiz Result: 1st Feb'20
> Case goes Live on: 1st Feb'20
> Deadline to Submit the case: 5th Feb'20
> Case result and invitations: 9th Feb'20
> Final campus round: 15th Feb'20

Event Rules :

> Participation open to all students across all campuses.
> Each team has to be of maximum 2 members.
> Teams cannot consist of participants from different institutions.
> One person cannot be a part of multiple teams.
> Teams need to register at dare2compete platform.

For more details, please contact:

Prashant Chaudhary | 9045314584
Ayush Kumar Goyal | 8619984820
Shikhar Gupta | 7838750090