Variegating brands is a unique brand strategy competition organized by retail lab during the annual management festival of K J Somaiya institute of management- Melange’21. Here, participants get an opportunity to unleash their problem solving skills in launching a brand. 

It is a 3-round event. 1st round is an online quiz whereas 2nd round is an online case submission and 3rd round will be “Case Presentation”. Besides the learning experience and exposure, winning teams will get a chance to win ₹25,000 worth prizes.